RETROSPECTIVE MARKETING ANALYSIS OF THE STRUCTURAL DYNAMICS OF THE MEDICAL DEVICE AND EQUIPMENT MARKET IN UZBEKISTAN
Annotatsiya
Based on data from the State Register of Medicines, Medical Devices and Medical Equipment of the Republic of Uzbekistan for 2020–2025, this article examines the structural dynamics of the medical device market using retrospective marketing analysis methods. The State Register is considered as a dynamic marketing model reflecting the life cycle of medical devices. The study applies a net-analysis methodology that separately accounts for new registrations, withdrawals from the register and re-registrations. From a dataset of 110,019 rows, statistical data on 11,768 medical devices (MD) and 15,141 units of medical equipment (ME) were analysed. Gross indicators (MD +69.9%; ME +47.1%) were found to overstate the actual market dynamics: against 2,286 new MD and 3,058 new ME registration certificates issued in 2021–2025, the actual net growth was only 951 and 935 positions, respectively. In the MD segment, net growth has declined consistently since 2021, while withdrawals from the register peaked in 2024–2025. The share of domestic manufacturers decreased, whereas manufacturers from China lead the ME segment (34.6%). The expiry of 810 registration certificates is forecast for 2026. Keywords: state register, net dynamics, re-registration, withdrawals from the register, marketing analysis, retention rate, Uzbekistan.