Digital Transformation Readiness and its Impact on Sustainable Competitive Advantage in Global Business Organizations

In today's world, digital transformation has become one of the major strategies employed by multinational firms to stay competitive in the highly dynamic and advanced marketplace environment. But to implement digital transformation strategies, a firm needsto be able to handle changes in the technological aspect as well as the managerial, cultural, and human resource aspects. This research aims to examine how the readiness for digital transformation affects the sustainable competitive advantage of multinational corporations. The readiness for digital transformation involves four key aspects, namely, readiness of digital leadership, technological readiness, human capital readiness, and organizational culture readiness. Innovation, efficiency, flexibility, creation of customer value, and performance of the firm are some of the indicators of sustainable competitive advantage. A quantitative design involving a survey using a questionnaire aimed at managers and employees working for multinational companies undergoing digital transformation is included in the research methodology. In order to examine the relationship among the study variables, the statistical techniques, including descriptive statistics, reliability, correlation, and either regression or structural equation modeling, are applied to the gathered data. Due to the improved agility of organizations, more effective decision-making processes because of digitalization, innovation, and quick response to environmental changes in the market, the expected positive effect of digital transformation readiness on sustainable competitive advantage is assumed by the study. This study will be valuable for managers who wish to implement digital technologies in the workplace. Moreover, the contribution to the literature is expected due to the development of a holistic model of sustainable competitive advantage and digital preparedness in the context of global organizational change.

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