Onomastic Umwelt: call signs as an element of a specialized naming system

INTRODUCTION. Understanding the concept of “onomastic Umwelt” and analyzing call signs as a key element of a specialized naming system in professional communication environments meets the needs of both theoretical linguistics (the development of military onomastics and the semiotics of names) and applied fields (military communication, psychology, and media). In the context of ongoing military operations and the active development of a new layer of military nomenclature, this topic acquires particular scientific and social significance. The aim of the study is to demonstrate that, within the logic of the Umwelt concept, modern call signs in a military environment cease to be merely formal identifiers and become functional signs directly integrated into survival practices in a military environment. MATERIALS AND METHODS. The linguistic material presented is a collection of modern military call signs, extracted from media (television broadcasts and online news sites) over the past year, as well as from academic sources. The primary research methods are onomastic, structural, and functional. The onomastic method is understood as the analysis of call signs through the lens of their meanings, with the aim of identifying their role in the formation of communication strategies. The study also utilized an interdisciplinary approach, combining linguistic and cognitive aspects of analysis. RESULTS AND DISCUSSION. Call signs are considered not simply as lexical units, but as part of the subjective environment of perception (Umwelt), which shapes the symbolic world of a specific subject. Call signs, which serve as identification in military communication, create a semantic communicative space in which participants are recognized by their code names rather than by personal information, and act as tools for ensuring security. As part of the anthroponymic context, call signs contribute to the formation of military society and the behavioral strategies of communication participants in constructing military identity. CONCLUSION. Within the framework of the onomastic Umwelt, call signs in the military environment function not only as nominative identifiers, but also as semiotically rich signs that verbalize the normative guidelines of the military community and thereby facilitate survival in difficult life situations.

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