The Influence of Syntactic Structure of Sentences in Advertising Texts on Nonverbal Means

This article examines the syntactic structure of advertising texts and their interaction with nonverbal means of communication. Particular attention is paid to the functional features of simple, compound, nominative, and imperative sentences used in advertising discourse, as well as to their role in enhancing persuasive impact. The study also analyzes the integrated compositional and pragmatic functions of verbal and nonverbal elements within advertising communication.

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