Translation problems of English brand names in Uzbek

This article examines the translation challenges of brand nominations, the diversity of their semantic meaning aspects, and the fact that independently named concepts often consist of linguistic units possessing lexical-semantic characteristics. It has been determined that lexical-semantic phenomena play a crucial role in the process of brand naming. Published in: "TISU ilmiy tadqiqotlari xabarnomasi" ilmiy-uslubiy jurnali (Bulletin of Scientific Research TUES), ISSN 2992-9016, 2024, No. 4, pp. 55–60. The file contains the journal cover and the article pages.

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