National and cultural features of brand names

The regional originality of the peoples' way of life creates conditions for the development of the culture of each nation and allows you to name the subject and concept. Thus, a brand name is formed, it affects the social psyche of people, and the practical orientation of the activities of national brands is revealed. The article reveals the significance of the linguistic and cultural study of the nomination of brands and the diversity of their semantic facets. Published in: "TISU ilmiy tadqiqotlari xabarnomasi" ilmiy-uslubiy jurnali (Bulletin of Scientific Research TUES), ISSN 2992-9016, 2024, No. 1, pp. 45–51. The file contains the journal table of contents and the article pages.

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