THE SIGNIFICANCE OF LINGUOCULTURAL STUDIES IN THE ANTHROPOCENTRIC PARADIGM

Modern linguistics is experiencing a significant shift toward the anthropocentric paradigm, which views language not as an autonomous system but as a phenomenon intrinsically linked to human beings, society, and culture. This article examines the importance of linguocultural studies within the anthropocentric approach. It highlights how language serves as a key repository and reflector of national worldview, mentality, cultural values, traditions, and collective experience. Particular attention is paid to the analysis of folkloric texts, especially epics, as vivid manifestations of national culture. The study discusses the historical roots and theoretical foundations of the anthropocentric paradigm, the emergence and development of linguoculturology, and its interrelations with cognitive linguistics, ethnolinguistics, psycholinguistics, and other related fields. In the context of globalization, the research emphasizes the necessity of preserving national linguistic and cultural identity through linguocultural analysis. The findings demonstrate that language functions as an active mechanism for shaping human cognition, self-awareness, and intercultural understanding, thereby enriching contemporary linguistic science with new depth and practical relevance.

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