The Role of Big Data and Predictive Analytics in Retailing
Eric T. BradlowWharton Customer Analytics Initiative, University of Pennsylvania, Philadelphia, PA 19104, United StatesManish GangwarIndian School of Business (ISB), Gachibowli, Hyderabad 50032, IndiaPraveen K. KopalleTuck School of Business at Dartmouth, Dartmouth College, Hanover, NH 03104, United StatesSudhir VoletiIndian School of Business (ISB), Gachibowli, Hyderabad 50032, India
2017en
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