What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement
Chia‐Chen ChenDepartment of Management Information Systems, National Chung Hsing University, Taiwan No. 250, Kuo Kuang Rd., Taichung City 402, Taiwan, ROCYi‐Chen LinDepartment of Management Information Systems, National Chung Hsing University, Taiwan No. 250, Kuo Kuang Rd., Taichung City 402, Taiwan, ROC
2017en
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