Segmentation by motivation in rural tourism: A Korean case study
Duk‐Byeong ParkRural Resource Development Institute, 88-2 Seodun-Dong, Suwon 441-853, South KoreaYooshik YoonDepartment of Convention Management, College of Hotel and Tourism Management, Kyung Hee University, 1 Hoekidong Dongdaemunku, Seoul 130-701, South Korea
2008en
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