Understanding the impact of culinary brand equity and destination familiarity on travel intentions

Jeou‐Shyan HorngDe Lin Institute of Technology, 1, Ln380, Qing-Yun Rd, Tucheng, New Taipei City 23654, Taiwan, ROCChih‐Hsing LiuGraduate Institute of Business Administration, National Taiwan University, Taiwan, ROCHsin-Yu ChouGraduate Institute of Hospitality Management, National Taiwan Normal University, Taiwan, ROCChang-Yen TsaiDepartment of Hospitality Management, MingDao University, Taiwan, ROC

2011en

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DOI: 10.1016/j.tourman.2011.09.004

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