Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach
Alok TewariFaculty of Management, Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh, IndiaSmriti MathurInstitute of Management Studies, Ghaziabad, Uttar Pradesh, Indiasmriti srivastavaDivya Gangwar
2022en
Ochiq kirish: yoʻq
ABI
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