Do brand personality scales really measure brand personality?
Audrey AzoulayHEC (Paris), Graduate School of Management, Jouy-en-Josas, FranceJean‐Noël KapfererHEC Paris - Recherche - Hors Laboratoire
2003en
ABI
Annotatsiya
Annotatsiya mavjud emas.
Identifikatorlar
Iqtiboslar va manbalar
2 ta iqtibos0 ta foydalanilgan manba