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A HISTORICAL AND STYLISTIC STUDY OF THE CHRISTIAN DIOR BRAND

Abdurakhmanova N.Joint Faculty of the International Academy of Fashion Paris AICP and TITLPRakhmatullaeva U.S.Tashkent Institute of Textile and Light Industry, Professor, Department of Fashion and Design, PhD in Philosophy
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This article examines the historical stages of the formation and development of the Christian Dior brand, as well as its influence on the global fashion industry. It analyzes the distinctive features of the brand's stylistic direction, key elements of its design concept, and the evolution of its fashion collections. Particular attention is paid to the creation of the "New Look" style, which became a symbol of post-war fashion in the 20th century. The study reveals the brand's importance in shaping the aesthetic principles of haute couture, as well as the influence of the House of Dior's creative legacy on contemporary fashion design.

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