Platform-Based Strategy and Ecosystem Competition in the Digital Economy

The rapid growth in the number of digital platforms has made competition in the streaming services industry intense, and firms now differentiate their business practices through content and integration strategies. This paper analyzes the differences in the content structures of two major firms, Netflix and Amazon Prime Video. Using public datasets, it examines the types of content offered, the genres offered, the geography covered, and growth over time. Machine learning models for clustering and classification were used to segment the content of both firms and to relate genres to content types. The results show that Netflix follows a content-led strategy with greater diversification and a fast-growing content portfolio, while Prime Video follows an ecosystem-integration strategy with less diversification and stable growth.

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