The Mass Media and Political Information in Quito, Ecuador
Jack M. McLeodJack M. McLeod is Associate Professor of Journalism-Mass Communications and Chairman of the Mass Communications Research Center at the University of WisconsinRamona R. RushRamona R. Rush is a doctoral candidate in Mass Communications at the University of Wisconsin and is currently in Lima, Peru investigating the diffusion of international affairs informationKarl H. FriederichKarl H. Friederich is Assistant Professor in the Department of Technical Journalism at Iowa State University
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Does increased media exposure lead to greater political knowledge? If so, what kinds of knowledge are affected, and by which media? The authors explore these questions through interviews with a sample of adults in Quito, Ecuador. They consider as well the effects of media credibility and of preferred communications patterns within the family in mediating the relationships observed.
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