PECULIARITIES OF FORMATION OF MARKETING STRATEGY IN THE SPHERE OF SERVICES OF THE REPUBLIC OF UZBEKISTAN

This paper reviews the methodological aspects of shaping marketing strategy in service sector. In addition, in order to classify main types of marketing, there has been provided the review of theoretical and empirical literature on the subject. Review has shown that there are vast variety of factors such as social environment, market constraints, people’s behavior, time prospective, managers’ focus, market structure, degree of societies advancement, and etc. which can influence on shaping marketing strategy.

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