HISTORY OF USE OF MARKETING COMMUNICATIONS IN SPHERE OF MOTORSPORT
Annotatsiya
The purpose of this work is to study the development of marketing communications in the field of motor sports and to establish the periodization of their development. The methodological base was made up of an analysis, as well as a historical method. Having studied the changes in marketing communications in this industry since the beginning of the birth of motor sport in 1894 to the present, features of marketing communications of this sphere were singled out, according to which their development was divided into three periods. The results of this study help to better understand the development of marketing in the field of automobile competitions, taking into account their specific characteristics, and also to predict their development trends.