The Role of Media Technologies in Developing Intercultural Competence of Student’s
Annotatsiya
The world turns out to be a small village due to globalization and communication technologies. In this new world, different cultures and communication means have interlaced and started to increasingly affect each other, leading communication and culture to transform into two organic structures that feed each other. The culture in which individuals socialize also determines these individual’s ways of communication. It is necessary to examine the communicational behaviors of the members of given societies to distinguish the differences between these cultures. The skills of different people who live in different cultures in enduring the information load would also be different. Today, it is possible to transfer any information via news media in an instant. This, as a result, increases the significance of new media in intercultural communication.