MARKETING STRATEGY FOR THE COMPETITIVENESS OF MODERN ENTERPRISES
Agzamov A.TAgzamov Avazxon Talgatovich - Associate Professor of Economics, PhD Department of Taxes and Insurance Tashkent State University of EconomicsRakhmatullaeva F.MGiyazova N. BGiyazova Nozima Bayazovna – senior teacher; Department of Economy, Bukhara State University, Bukhara, Uzbekistan
2021en
ABI
Annotatsiya
This article examines the marketing strategy, as well as the competitiveness of modern enterprises. Marketing strategy defines how to properly shape the marketing structure to attract and satisfy target markets and achieve the goals of the organization. The main task of a marketing strategy is to correctly plan products, distribution channels, promotion and pricing policy. Many researchers define the concept of marketing strategy in different ways.
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