ROLE OF MANAGEMENT OF THE BRAND AND INCREASING THE COMPETITIVENESS OF ENTERPRISES
А.Р.OkboevNamangan Institute of Engeeniring and Technology, Namangan, UzbekistanZiyodulla HakimovTashkent state university of economics, Tashkent, Uzbekistan
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Annotatsiya
In the state of practical recommendations for the creation of an effective system of brand management, the role of brand management and the importance of brand management in increasing the competitiveness of enterprises
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