On the problem of preserving the ecological purity of the language in the linguocreative media space

AbstractThe close relationship of the ecology of nature and the ecology of language as part of culture revived a new term and a whole direction in modern linguistics associated with it -ecolinguistics, which, in turn, was introduced into scientific circulation by the American linguist Einar Haugen [2, p. 87]. Being the founder of the concept of ecology of language and the founder of the theory of ecology of language, Haugen in 1970 defined the ecology of language as a science that studies “interactions between any language and its environment, environment”, while the environment (environment) is understood as “a society that uses language as one of its codes” [5, p. 73]. There are also a number of other conflicting opinions on the correlation of the authorship of this term and even the correlation of the terms “ecolinguistics”, “ecology of language / languages”, “linguistic ecology” and “linguoecology” / “linguistic ecology”. As a rule, these terms are used as synonymous, but attempts are made to differentiate them [3, p. 65- 71].

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