THE RELATIONSHIP BETWEEN ETHNOCULTURE AND LINGUOCULTUROLOGY

The relevance of the study is due to the fact that at present, in the context of ongoing integration in the economic sphere, an increasing number of local conflicts, often occurring on ethnic grounds, affecting the vital interests of the nation, knowledge and understanding of the ethno-cultural features of the development of the nation acquires a deep meaning. And here speech communication comes to the fore, as a way of interaction between representatives of different ethnic cultures, due to the peculiarities of the development of a particular person, her nationality.

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