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FACTORS DETERMINING THE PLACE OF DISCOURSE IN ADVERTISING TEXT AND ITS INFLUENCE ON THE SOCIAL STRUCTURE

Begzodbek AbdullaevAndijan State University Lecturer at the Department of Primary Education. Phd
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The article examines one of the topical issues of linguistics, concerning the understanding of discourse from the point of view of the basic paradigm text - discourse. The features of the language of advertising texts in the context of discursive parameters are revealed.

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