Anti-crisis transformation of the financial strategy of the automotive company PJSC «KAMAZ»
Annotatsiya
The relevance of the chosen topic is the need to build a financial strategy of the company in the conditions of financial instability in the economy caused by the COVID-19 pandemic. The article compares the results of the effectiveness of the actual implementation of the strategy of PJSC «KAMAZ» in 2015–2019 and plans to achieve key performance indicators of the financial strategy in 2020–2025, taking into account the current unstable financial situation in the economy. Much attention is paid to the analysis of the situation on the product sales market, the need to adjust the financial strategy taking into account the complex of anti-crisis measures to diversify activities, optimize costs, increase productivity, increase profit and profitability. The main risks of the company that the company may face in the conditions of financial instability are identified, and proposals are presented for a set of measures that it is advisable to apply as part of the anti-crisis transformation of the financial strategy of the automotive company PJSC «KAMAZ».
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