LINGUOCULTURAL TRANSLATION UNITS IN INTERCULTURAL COMMUNICATION

The article deals with the problem of analyzing linguocultural translation units in intercultural communication. Since in modern translation studies it is developing within the framework of the anthropocentric paradigm, which implies the study of the text as a unit of communication proceeding in the conditions of intercultural communication. It is in the process of intercultural communication that the national-cultural marking of the linguistic phenomenon becomes most obvious. In this regard, the consideration of "ethnos - language - culture" in its complex interdependence and interconnection is very relevant. The theoretical and pragmatic analysis of this trinity allows us to judge the mechanisms that "control" ethnicity, language and culture and techniques that contribute to the optimization of intracultural (within one linguocultural community) and intercultural (between two linguocultural communities) communication

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