THE ROLE OF SERVICE AND SERVICE SECTORS IN THE ECONOMY

THIS ARTICLE COVERS THE ROLE OF SERVICE AND SERVICE SECTORS IN THE ECONOMY AND THE MAJOR PROBLEMS ASSOCIATED WITH IT. THE ROLE OF THE SERVICE SECTOR IS BASED ON THE BCG MATRIX, A STRATEGIC ANALYSIS HAS BEEN CARRIED OUT. ACCORDING TO THE RESULTS OF THE STRATEGIC ANALYSIS, PROPOSALS FOR THE DEVELOPMENT OF THE SERVICE SECTOR IN THE REGIONS ON THE BASIS OF MARKETING STRATEGIES HAVE BEEN DEVELOPED.

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