ROLE OF MARKETING IN THE SERVICE SPHERE
Nurimbetov RavshanTashkent institute of Architecture and Civil Engineering, Tashkent, UzbekistanJiemuratov Temirbayphd, Karakalpak State University named after Berdakh, Nukus, UzbekistanXalmuratov QuwanishPhd, Karakalpak State University named after Berdakh, Nukus, UzbekistanBeglenov Nukusbay Dauletniyazovichphd, Karakalpak State University named after Berdakh, Nukus, UzbekistanKalenov KuzbergenKarakalpak State University named after Berdakh, Nukus, Uzbekistan
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The article discusses the main purpose of marketing in the service sector. The main influence of marketing on this area is shown and the necessity of using marketing tools is substantiated. The main directions of using marketing as a tool for promotion in the service sector are shown.
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