DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGIES TO INCREASE THE EXPORT POTENTIAL OF APRICOT PRODUCTS IN INTERNATIONAL MARKETS

The article describes the development and implementation of marketing strategies to increase the export potential of apricot products. The author highlights the role and importance of marketing strategies in export activities. Based on theoretical research, the author explains the meaning of such concepts as "elements of export marketing strategies", "factors affecting export performance", "onion model", "product competitive matrix", "five strategies for export and adaptation to foreign markets".

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