OBJECTIVE NECESSITY AND IMPORTANCE OF INCREASING THE ECONOMIC EFFICIENCY OF TOURISM DEVELOPMENT IN THE CONTEXT OF THE FORMATION OF AN INNOVATIVE ECONOMY

This article introduces new types of services to recreational areas in the context of the formation of an innovative economy, increase economic efficiency, further development of tourism services in sustainable economic development, attract direct investment in tourism development in the regions, create new jobs and introduce new services. Opinions and comments on the targeted use of tourist resources, the use of foreign experience in improving regional tourism services, the development of “HR” services, the scientific and methodological approach to regulating the market of tourism services.

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