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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Alex KoohangSchool of Computing, Middle Georgia State University, Macon, GA, USAJeretta Horn NordDepartment of Management Science and Information Systems, Oklahoma State University, Stillwater, OK, USAKeng‐Boon OoiFaculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, MalaysiaGarry Wei‐Han TanFaculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, MalaysiaMostafa Al‐EmranDepartment of Computer Techniques Engineering, Dijlah University College, Baghdad, IraqEugene Cheng‐Xi AwUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaAbdullah M. BaabdullahDepartment of Management Information Systems, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi ArabiaDimitrios BuhalisDepartment of Tourism and Hospitality, Bournemouth University, Poole, UKTat‐Huei ChamTashkent State University of Economics, Tashkent, UzbekistanCharles DennisBusiness School, Middlesex University, London, UKVincent DutotEM Normandie Business School, Métis Lab, Clichy, FranceYogesh K. DwivediDepartment of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, IndiaLaurie HughesDigital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Swansea, UKEmmanuel MogajiSchool of Management & Marketing, University of Greenwich, London, UKNeeraj PandeyNational Institute of Industrial Engineering, Mumbai, IndiaIan PhauFaculty of Business and Law, Curtin University, Perth, AustraliaRamakrishnan RamanDepartment of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, IndiaAnshuman SharmaCollege of Business Administration, Ajman University, Ajman, United Arab EmiratesΜαριάννα ΣιγάλαDepartment of Business Administration, University of Piraeus, Pireas, GreeceAkiko UenoBusiness School, Middlesex University, London, UKLai‐Wan WongSchool of Electrical and Computer Engineering, Xiamen University Malaysia, Sepang, Malaysia

Journal of Computer Information Systemsjournal2023en

ABI

Annotatsiya

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

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Mavzular

Virtual Reality Applications and Impacts Consumer Retail Behavior Studies Technology Adoption and User Behaviour

Identifikatorlar

DOI: 10.1080/08874417.2023.2165197

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