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Generation Alpha and family business: a perspective article

Didar KaratayevL N Gumilev Eurasian National University, Astana, KazakhstanUmidjon MatyakubovUrgench State University named after Al-Khorezmi, Urganch, UzbekistanLyailya MutaliyevaL N Gumilev Eurasian National University, Astana, KazakhstanViachaslau FilimonauUniversity of Surrey, Stag Hill Campus, UKVladimir A. ErmolaevPlekhanov Russian University of Economics, Moscow, Russian Federation
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Purpose This paper discusses the key features of Generation Alpha from the perspective of their implications for future family business. Design/methodology/approach The signals perspective is used to review academic and non-academic literature to highlight the key features of Generation Alpha that can be relevant to family business. Findings Extensive use of digital technology, perceptions of learning, work and a work–life balance and attitudes towards sustainability and social responsibility are the key features of Generation Alpha that hold significant implications for the strategies and operations of future family business. Originality/value This is the first paper considering Generation Alpha in the context of future family business, which discusses the key features of this generation from the perspective of succession planning.

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