Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages)
Torejanova AltinayA second-year masters' degree student at the department of English Linguistics, Karakalpak state University named after BerdakhA. KuldeshovKarakalpak state University named after Berdakh
ABI
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Translation of advertising today is singled out as a completely separate area of translator's activity, which requires from a specialist not only an ideal knowledge of the stylistic subtleties and cultural nuances of Karakalpak and English languages, but also a clear understanding of the consumers' psychology.
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