DEVELOPMENT OF MARKETING ACTIVITIES OF EDUCATIONAL SERVICES IN HIGHER EDUCATIONAL INSTITUTIONS OF THE REPUBLIC OF UZBEKISTAN

In a market economy, no organization, company or educational institution can function successfully without effective marketing activities. The article discusses the issues of marketing application in higher educational institutions of Uzbekistan, as well as marketing research conducted within the framework of scientific research that allowed to identify existing problems and determine the directions of development. The results of the marketing research allowed us to form a number of recommendations and suggestions for improving this activity

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