NEED FOR USE OF DIGITAL TECHNOLOGIES IN MARKETING SERVICE AND ITS DEVELOPMENT IN BANKS

The article emphasizes the need to use digital technologies in the process of using marketing services of banks in Uzbekistan. In the course of today's digital transformation, the issue of obtaining complete and reliable information about banking products offered by commercial banks through digital channels has become urgent. In this regard, the purpose of the article is to study innovative modern methods of banking marketing in the context of digital transformation and its further development, as well as improve the directions of increasing the popularity of banking services. In this article, the author investigated the study and further development of modern banking marketing methods in the context of digital transformation, as well as improving the directions of increasing the popularity of banking services. As a result of the study, practical proposals and scientific recommendations were developed regarding the need to use digital technologies in the process of using marketing.

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