Opportunities for Environmental PR in Uzbekistan: Formation, Methods and Problems

The article describes the concept of environmental PR and the factors of its occurrence, the development of environmental PR abroad and in Uzbekistan, its possibilities and prospects in the formation of the ecological image of the Republic of Uzbekistan. All over the world, environmental crises arising under the influence of the anthropogenic factor bring multimillion-dollar damage to nature. But the PR service of industrial enterprises and environmental organizations using modern PR methods, it helps to calm the reader for a while. The concept of environmental PR is new for Uzbekistan. Environmental PR as the main direction of public relations has not been studied in Uzbekistan. The study is being conducted for the first time in the country. The main goal is to show the place and role of environmental PR in the formation of the country's environmental image, to point out the shortcomings of PR services of organizations and enterprises. In recent years, ecological disasters due to the fault of industrial enterprises and corruption have become more frequent in Uzbekistan. But the PR services of enterprises and environmental organizations, due to the lack of knowledge and skills in working with the media and the population at the proper level, could not get out of the crisis situation. The article provides an analysis of some such examples. The main mistakes of PR services of enterprises and environmental organizations of Uzbekistan are indicated. The article uses the methods of historical analysis, content analysis, comparative analysis.

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