NATIONAL-CULTURAL CODE ON INTERNET MEDIA

The article describes and analyzes the national and cultural codes in the modern media discourse of Uzbekistan. National-cultural codes in contemporary media discourse are expressed in tactics and techniques for their construction. The tools for building national-cultural codes in the media discourse of Uzbekistan is predetermined by the peculiarities of the national picture of the world, the quality of awareness and their adaptability to new conditions. This study aims to reveal and describe the national and cultural codes in the media discourse on the Uzbek-language website of the socio-political Internet publication. The national-cultural code is a medium through which the secondary codes change, which determine the daily life and structure of the behavior of specific societies, and therefore affect the consumer behavior of the individual in particular. The national-cultural code constitutes a set of signs and meanings expressed in human activity.

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