Innovative Management in Smart Tourism: a Digital Economy Imperative for Tourist Enterprises

This article explores how innovative management practices are essential for tourist enterprises inthe era of Smart tourism and the digital economy. It emphasizes the use of cutting-edge technologies anddata-driven decision-making to enhance operational efficiency and elevate the overall tourist experience. Thearticle provides actionable insights for enterprises aiming to thrive at the intersection of innovative management,Smart tourism, and the digital economy.

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