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The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

Melvin Sin-Yon TieSchool of Postgraduate Studies, University of Technology Sarawak, Sibu, Sarawak, MalaysiaWinnie Poh-Ming WongCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, MalaysiaTat‐Huei ChamFaculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Selangor, MalaysiaChee-Hua ChinCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, Malaysia

Studies in computational intelligencebook series2023en

ABI

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Annotatsiya mavjud emas.

Mavzular

Digital Marketing and Social Media Technology Adoption and User Behaviour Organizational and Employee Performance

Identifikatorlar

DOI: 10.1007/978-3-031-48397-4_8

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