CRITERIA FOR ADVERTISING EFFECTIVENESS
Aziza Arslonovna MuminovaDoctor of Philology Sciences, Department of General Linguistics, Uzbek State World Languages University, Tashkent, Uzbekistan
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Based on the nature of their impact, advertising is divided into rational and emotional. Rational advertising appeals to the consciousness of a potential buyer and provides information about the advertised service or product: it provides evidence that convinces him, highlights the main features of the advertised service or product.
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