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Investigating the Dynamics of Digital Marketing in Enterprises with Advanced Data Capturing and Networking Technology

Kutbitdinova Mohigul InoyatovaDepartment of Marketing, Tashkent State University of Economics, I.Karimov Street, 49, Tashkent, 100066, UzbekistanMatrizaeva Dilaram YusupbaevnaDepartment of Marketing, Tashkent State University of Economics, I.Karimov Street, 49, Tashkent, 100066, Uzbekistan

Lecture notes in computer sciencebook series2024en

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Mavzular

Digital Marketing and Social Media Big Data and Business Intelligence Impact of AI and Big Data on Business and Society

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DOI: 10.1007/978-3-031-60997-8_24

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