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Amazing Transformations Behind Every Second: So #EverythingCanBe!

Mokhamad Nabil Ali Hadi) Communication Studies Program, University of Muhammadiyah Sidoarjo, IndonesiaNur Maghfirah Aesthetika) Communication Studies Program, University of Muhammadiyah Sidoarjo, IndonesiaTotok Wahyu AbadiBobur Sobirov) PhD on Economis, Samarkand Branch of Tashkent State University of Economics, Uzbekistan

Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities researchjournal2024en

ABI

Annotatsiya

In advertising, there must be a message conveyed by the ad maker to the audience of the advertisement to promote their products, one example is the GoPay Indonesia advertisement version "It's No Coincidence You See This Video!" on Youtube.Advertising messages are sometimes displayed in the form of a representation of a phenomenon or event that must be interpreted by the audience.The purpose of this study is to know and find the representation of #SemuaJadiBisa in the GoPay Indonesia advertisement version "Not by chance you see this video!" on Youtube through John Fiske's semiotic analysis.This type of research is descriptive qualitative which focuses on John Fiske's semiotic analysis.The results of this study indicate that the representation of #SemuaJadiBisa in the GoPay Indonesia advertisement version "Bukan Kebetulan Kamu Lihat Video Ini!" is not like doing anything to be able to, but #SemuaJadiBisa is represented by the ease and savings of doing various financial transaction activities using GoPay so that doing anything becomes possible.

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Mavzular

Education, Sociology, Communication Studies Linguistics and Language Analysis Literary Theory and Cultural Hermeneutics

Identifikatorlar

DOI: 10.2991/978-2-38476-242-2_38

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