Optimizing Instagram for Brand Communication and Customer Engagement

Social media marketing communication strategy is a strategy that uses social media as a tool to promote or introduce a product and service to the public online.This strategy has been widely used by several fashion businesses.This study aims to determine the account promotion activities of @reabayaku in increasing sales.The method used is descriptive qualitative method.The results of this study indicate that there is a marketing communication strategy that advances the marketing communication mix by implementing 7P, namely: Product, Price, Promotion, Place, People, Process, and Physical Evidence.And other factors in the promotional activities of the @reabayaku account which cannot be separated from the use of existing features on Instagram, the neat arrangement of Instagram feeds based on topics, the use of templates themselves can make the product more attractive and the choice of a photo and post.

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