Trends in the Development of Higher Education Marketing in the Republic of Uzbekistan

The article analyzes the trend in the development of higher education marketing in Uzbekistan at the present stage, which showed a significant increase in the number of universities and students enrolled in them, while reducing the proportion of students per teacher, which indicates an increase in the efficiency of the resources of the higher education system, reflecting the effectiveness of ongoing reforms. The main goal of the latter is to increase the accessibility and quality of higher education, integrate the national system into the International educational space, train personnel in demand in the labor market, which is designed to ensure the further development of the socio-educational sphere of Uzbekistan.

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