Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas
Linjing LiuUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaEugene Cheng‐Xi AwCentre for Business Informatics and Industrial Management, UCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamChongqing University of Arts and Sciences, Chongqing, China
ABI
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