Linking big data analytics to firm performance: exploring the mediating effects of data-driven culture and networking capability

Purpose This study clarifies the relationship among big data analytics capabilities (BDAC), firm performance (FP), data-driven culture (DDC) and networking capabilities (NC). A theoretical model is proposed to illustrate how manufacturing SMEs can enhance their firm performance by adopting BDAC, DDC and NC. Design/methodology/approach The study employed partial least squares structural equation modelling (PLS-SEM) for hypothesis testing, utilizing questionnaires directed at owners/managers of small and medium-sized enterprises (SMEs). Findings The results indicate that BDAC has a substantial impact on FP. Additionally, a DDC serves as a mediator between BDAC and FP, thereby enhancing firm performance. Nevertheless, there was no significant mediation effect of NC between BDAC and FP. Originality/value Previous studies overlooked the mediating roles of DDC and NC in the relationship between BDAC and FP improvements. This study examined the mediating roles of DDC and NC in the relationship between BDAC and FP, thereby addressing a gap in the existing literature.

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