GENDER IDEOLOGY IN MODERN SOCIETY: THE DYNAMICS, CHALLENGES AND PERSPECTIVES OF DEVELOPMENT

The article analyzes modern approaches to gender ideology as a socio-cultural phenomenon that has a significant impact on political,economic, and cultural processes in the globalized world. Particular attention is paid to the interaction of gender ideology with thepolitical agenda, the role of the media in shaping gender stereotypes, and the dynamics of changes in gender roles in different culturalcontexts.

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