Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts
Tat‐Huei ChamAsia Pacific University of Technology and Innovation (APU)Aaron ThamSchool of Business and Creative Industries, University of the Sunshine CoastMaria RacitiSchool of Business and Creative Industries, University of the Sunshine Coast
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This research addresses knowledge gaps surrounding South Pacific Canarium nut consumption attitudes in two Asian markets - Japan and China. Findings suggest that the Chinese market has a greater propensity to consume Vanuatu Canarium nuts than the Japanese. Age was another indicative factor for Vanuatu Canarium nut consumption, with those above 55 reflecting a stronger disposition than younger age groups in both the Chinese and Japanese markets. However, gender did not appear to be a discriminating factor for Vanuatu Canarium nut consumption. These insights provide theoretical and managerial implications for the future of Canarium nut marketing and consumer behaviour.
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Koʻrsatkichlar — AkademScholar · Tez orada