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THE ROLE OF ONLINE PLATFORMS IN INCREASING COMPETITIVENESS OF THE HOTEL BUSINESS AND ITS DEVELOPMENT PROSPECTS

Mohigul AxmatovaAssociate Professor (PhD), Department of Tourism and Hotel Management, Bukhara State University, UzbekistanGulasal SayidovaMaster's Student, Bukhara State University, Uzbekistan

Zenodo (CERN European Organization for Nuclear Research)repository2026

ABI

Annotatsiya

This article analyzes the role of online platforms such as Booking.com, Airbnb, Expedia, Agoda, and TripAdvisor in increasing the competitiveness of the hotel business. It examines their impact on marketing, sales, customer relations, and brand image, as well as future development prospects in the context of digital transformation.

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Mavzular

Diverse Scientific Research in Ukraine Digital Marketing and Social Media Sharing Economy and Platforms

Identifikatorlar

DOI: 10.5281/zenodo.18202654

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