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DIGITAL MARKETING STRATEGIES FOR ENHANCING COMPETITIVE POSITIONING OF RETAIL CHAINS

Aziza MatyakubovaLecturer, Department of Economics Urgench State University named after Al-Beruni

Open MINDrepository2026

ABI

Annotatsiya

This thesis investigates digital marketing strategies for enhancing competitive positioning of retail chains in Uzbekistan based on comprehensive analysis of 214 retail chain outlets across 8 major cities during 2021-2024 and customer behavioral data from 4,782 consumers.

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Mavzular

E-commerce and Technology Innovations Consumer Retail Behavior Studies Education, Innovation and Language Studies

Identifikatorlar

DOI: 10.5281/zenodo.18440034

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